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How to Choose a PR Strategy
Strategy is one of the most abused, misused words in the entire lexicon of business. Ask 100 executives what strategy means and you’ll get 150 different answers. In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. where to buy real instagram likesToday, we’ll examine the traditional PR environment. Recall that our framework for choosing a PR strategy is based on two dimensions, pace (how fast things change) and voice (how easy it is to be heard): The chaotic PR environment is one many industries face, defined by a fast pace and a weak voice. There’s no commanding leader in the space, no big fish that everyone can go after. Instead, lots of competitors are jockeying for position, and the environment is changing so fast that customers aren’t sure who to choose or what to do.
